Over the course of the last few months, I have been doing courses, reading books and generally becoming obsessed with Search Engine Optimisation, to the point that I have now had a measure of success with a couple of my sites and am currently working on some client’s sites.
Having been designing sites for a number of years, mainly concentrating on how they look rather than how high up the Google ranking they will get and, it has to be said, telling my customers to shortcut the search engines by using Pay Per Click campaigns, I now know why I didn’t get into search engine optimsation before - it is incredibly time consuming and consequently can prove a little expensive. Having said that, it terms of the business it can generate it is in the long term incredibly cost effective.
Over the course of the next few posts, I will attempt to explain what I am doing and how I am doing it. Obviously, I won’t tell you everything, otherwise you won’t employ me, but suffice to say, that one of the main reasons I have set this blog up is for for search engine purposes. If you have a website, you should have a blog. It can work wonders. If you would like one setting up, let me know - it is very inexpensive. It actually doesn’t matter too much if no one ever reads it except Google and the other search engines although it could provide a valuable tool for keeping in touch with your clients and customers and it is a good way of doing an email newsletter on the cheap.
June 23rd, 2008 at 2:51 pm
Hi Paul,
I’m looking forward to further reports from you on optimisation. I am also interested in learning more about linking a blog to my will site and how that will benefit it.
Martyn